Actually, I expect every Color pivot (including this one) to be a trojan horse to execute the original big idea. The invite mechanism via FB is still "take a picture" and post to FB, so the implicit network is still being built.
The truth to the question "what problem does this solve?" is a constant for this company: "this" solves our problem of trying to get a critical mass of users to take metadata-rich pictures all over the world.
The truth to the question "what problem does this solve?" is a constant for this company: "this" solves our problem of trying to get a critical mass of users to take metadata-rich pictures all over the world.