I think the main problem of Color's products is the motivation behind them. Bill Nguyen seems to design their products (2 so far) on going after money in the social space not a deeper, more organic need. Facebook, Twitter, Tumblr, Instagram, Foursquare had founders who were intertwined/empathic to the problem their products solve. Nguyen strikes me as an armchair social analyst - analyzing the social space without using, understanding it deeply. But this impression is based only on a few interviews and Color's movements.
