On: Color.com Pivots to Live Personal Broadcasting

[dotmatrix]

There has to be a strategy here. Either they are incredibly intelligent and not disclosing this strategy or they are banking on mass downloads to figure it out in real time?.. Either way this is going to be a great case study for business to-do's or dont's.

[jfb → dotmatrix]

Why does there have to be a strategy? Individuals and organizations can and do make (rationally) inexplicable decisions devoid of strategic thinking.