The "fingers walking" logo they're using is a trademark of the Yellow Pages, so I expect them to get hit by a bank account -$millions penalty shortly, too. Logo theft from a litigious company = bad idea.
The term Yellow Pages is not a registered
name within the United States and is freely used by many
companies.
AT&T ... never applied for a trademark on the logo. While
they eventually received a trademark on a different
version of the logo, the version with the three fingers was
not considered by AT&T to be proprietary and they in fact
allowed any telephone directory to use it.
