On: Wordle is pretty damn smart in many subtle ways

[Kiro]

I think it's more than luck. Wordle was made by the same guy that created r/place and The Button so he clearly knows how to make viral things.

[d--b → Kiro]

Well, this also means that he already has a certain visibility, which definitely helps kickstart virality.

[Kiro → d--b]

Or he just has a knack for creating viral things.