Ftx's ad is, on it's surface, funny. But it was terrible execution and wrong spokesperson. The enduring vision is Larry David shaking his head and saying nope. Adding a tag line "don't be like Larry" is meaningless, images stick with people. Further, the FTX branding is entirely forgettable.
Subconsciously, people agree with "Larry David" the character 99% of the time -- that's the core of his humor, how stupid all these little polite conventions are, how hypocritical people tend to be. Larry just is the guy willing to say it out loud. People watch his show because they DO want to be like Larry.
And if you don't like "Larry David", the real Larry David produced two of the most successful tv shows of all time and is rich beyond belief. Even in the ad he's the one in the big office behind a desk making important decisions, not the dweeb showing him a phone app.
Subconsciously, people agree with "Larry David" the character 99% of the time -- that's the core of his humor, how stupid all these little polite conventions are, how hypocritical people tend to be. Larry just is the guy willing to say it out loud. People watch his show because they DO want to be like Larry.
And if you don't like "Larry David", the real Larry David produced two of the most successful tv shows of all time and is rich beyond belief. Even in the ad he's the one in the big office behind a desk making important decisions, not the dweeb showing him a phone app.