Someone from the ad agency that pitched them this idea replied: https://twitter.com/Cavallokristen/status/149581148789773517...
Then after that he tweeted “I’d be remiss not to mention the creative firm we worked with…” and he proceeds to never name them. https://twitter.com/brian_armstrong/status/14958203518796595...
The whole thing is bizarre. Just admit the ad agency had the idea, why try to take credit for it yourself?
Someone from the ad agency that pitched them this idea replied: https://twitter.com/Cavallokristen/status/149581148789773517...
Then after that he tweeted “I’d be remiss not to mention the creative firm we worked with…” and he proceeds to never name them. https://twitter.com/brian_armstrong/status/14958203518796595...
The whole thing is bizarre. Just admit the ad agency had the idea, why try to take credit for it yourself?