I don't think it's possible to overstate how popular Coinbase is. I used to assume it was Binance that was #1 because they have a slightly more active social media presence, no it's Coinbase by a big margin. Coinbase owns the US adult market, which has much deeper pockets compared to Binance. Also it is why those YouTube livestream scammers so much too, by targeting those deep pocketed Coinbase users.
