This is great for the ad itself, but I want hear what happened directly after they ran it. The site went down for maybe 10-15 minutes and then came right back up. Probably a great war story from the depths of cloud engineering and devops.
Given the common reaction that has been expressed... "the site crashed, therefore the ad must have been enormously popular", I'm starting to think Coinbase yanked the plug intentionally
War story: "we didn't like the price action, so we de-auth'd a large portion of our users and didn't let them log back in" seems to be the most common story.