Instagram users are, or will be, parallel TikTok users. If you are up tight about adding users this is a panic situation. In real terms it's not a concern to anyone but Facebook and TikTok. Users just shrug and use what interests or benefits them. Facebooks business model is quicksand because if they leverage users to enter another market welcome to antitrust. They could do payments and a million other things but social it is because that's what created the beast. They dominated a market that has no costs for users to walk away from. Customer value proposition is/was thin.
