You're assuming here that Google's primary interest is consumers, but their paying customers are the advertisers. The reality is that the worse the organic results are, the more likely a user is to click on the ads instead, and that's how Google makes money.
At the least that's a perverse incentive, and at worst it's a corrupting influence.
Whether it is conscious or not, Google does better financially when there is more SEO spam in results.
That's why the better Google does financially, the worse the search results are getting.
At the least that's a perverse incentive, and at worst it's a corrupting influence.
Whether it is conscious or not, Google does better financially when there is more SEO spam in results.
That's why the better Google does financially, the worse the search results are getting.