It fascinates me to see how the ad algorithm responds to people who watch content in multiple languages. I study a lot of languages as a hobby, so I often watch YouTube videos that are in Mandarin, like news broadcasts and niche hobby channels. YouTube has now started showing me ads (in Mandarin) which seem to be targeted to Mandarin-speaking immigrant parents of young children who want a way to teach them Mandarin despite my, and my spouse’s, very busy careers. I find this amusing because I am a single, pasty white man in my 20s.
