I think it needs to be emphasised that advertising in one of the catalogue magazines and even the classified section of many specialist mags is very different to most of the advertising on the internet today.
Those ad's were informative for those who were looking to see what services or products were available. Little or no possibility of creating demand where it did not exist. Internet ads are almost universally designed not only to create demand for a product, but also to feed the fear of exclusion if the viewer does not have the product.
Those ad's were informative for those who were looking to see what services or products were available. Little or no possibility of creating demand where it did not exist. Internet ads are almost universally designed not only to create demand for a product, but also to feed the fear of exclusion if the viewer does not have the product.