OK, so it is apparently fake. It did seem strange that they would roll it out in Spain (or in any European country) without a prior product like Google Voice available.
On the flipside, I can totally see Google people getting curious: "So the idea isn't ours, but what if it was..?"
- http://imgur.com/Hcw18.jpg
- http://imgur.com/Bk8wL.jpg
- http://imgur.com/d4uRg.jpg