Not quite the same. I'm not complaining that the ads are there ... that's something that he needs to determine using metrics. I'm just providing one reference point on a viewer's perspective, hopefully without negative or positive biases.
I guess I should also add that the ads I'm most likely to remember are those that appear on the page before the content I'm there to read actually loads. I'm assuming this is intentional.
Most importantly, by responding again I'm making your first comment on this thread seem prescient.
Good post, when advertising is your bottom line in reference to an income using metrics and things like "I'm most likely to remember ads that appear prior to content" are things that are good things to know.
I am curious about his analytics on this. I'm not a tech person, I've been selling internet advertising for 5 years though.
I also should have mentioned that (for me) his content was worth reading even with the in-line ads. Placing in-line ads in content that was marginally valuable/interesting to me might very well result in me skipping the content. That's why I brought up metrics. It's entirely possible he's making more off the ads even with a reduction in readership ... but only he has the data to know.
