I watch the summer Olympics every time they happen. While there are some minor annoyances that the IOC introduces some years, the games are largely just as good as they ever were (except 2021). Culturally in America, I expect people care less because they have been indoctrinated against any form of nationalism. There is also a recent trend in the West of disparaging achievement in general. Where people used to admire and aspire toward greatness, now it seems like an inferiority complex has taken root in them.
Yeah, 20 seconds per day in school vs a constant bombardment of the opposite from every media and cultural institution the average young adult would ever be exposed to. It is very much out of vogue to be nationalistic.