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I guess billionaires could still pay for that, but it sounds great to have your own place that you can move anywhere along any coast in the world, where you can entertain your guests and where service and privacy is exactly the way you want it.



It’s not a problem of being able to pay for it, I spent hundreds of thousands on an all-expenses-paid site inspection. The client was happy to cover because they were planning a 5M+ wedding. Despite the frivolous spending, I didn’t really have a good time. Money was no object, but I still felt like I was constantly being taken advantage of.

The big problem I had with Costa Smeralda was that despite the outrageous price tags, I was staying in a marriott room that would’ve gone for 200€ anywhere else. Eating a 300€ pizza that would cost £15 in central London.

It wasn’t like Courchevel, which carries similar price tags but also feels truly special.

From what I understood the Costa Smeralda properties only survive because of very old money folks whose parents were going there every year since before WW2. Besides me the youngest customers were in their 60s, there won’t be any left once they die off.

Perhaps the rumored Aman property will change this? I don’t know.

At least the yacht guarantees that the experience will be exactly what you wanted, even if you pay through the nose for it. It’s a portable ultra-luxury hotel you bring with you.




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