You guys are thinking way too literally and rigidly about this. Unsubscribe in a transactional email does not need to be an automated stop. Just have it open a support ticket and then follow up to find out why they clicked unsubscribe.
If they are an established customer, it is legal to do that in all jurisdictions, even under GDPR.
It’s much better than having a customer mark it as spam, as some people will definitely do if they can’t see how to unsubscribe.
If they are an established customer, it is legal to do that in all jurisdictions, even under GDPR.
It’s much better than having a customer mark it as spam, as some people will definitely do if they can’t see how to unsubscribe.