The problem is that their recommendation system really isn't that big of an advantage. Content is king & people got Netflix because it provided better service at a better price compared to what they were getting elsewhere. I don't think I've heard of anyone signing up for Netflix specifically so they could use their recommendation engine to find new movies.
Netflix has to go back to providing a better service at an affordable price, something that isn't as easy as it once was when you're going against other streamlined big name contenders like Apple, Amazon or Hulu vs the old "incompetent" competition that was basically Blockbuster & Hollywood Video.
Netflix has to go back to providing a better service at an affordable price, something that isn't as easy as it once was when you're going against other streamlined big name contenders like Apple, Amazon or Hulu vs the old "incompetent" competition that was basically Blockbuster & Hollywood Video.