I think that’s the consensus because Facebook specifically blamed TikTok on the earnings call. The question is if we should take that statement at face value.
It’s easier to blame competition than to admit that users are growingly apathetic towards your product (sans competition).
Facebook’s falling engagement, in and of itself, is great news for other social media apps.
TikTok’s rising engagement is, in and of itself, bad news for other social media apps.
I don’t think these two pieces of information net out poorly for other social media apps when overall social media usage is rising.
We’ll see in short order. Earnings calls are coming up in the next 7 days.
It’s easier to blame competition than to admit that users are growingly apathetic towards your product (sans competition).
Facebook’s falling engagement, in and of itself, is great news for other social media apps.
TikTok’s rising engagement is, in and of itself, bad news for other social media apps.
I don’t think these two pieces of information net out poorly for other social media apps when overall social media usage is rising.
We’ll see in short order. Earnings calls are coming up in the next 7 days.