I wonder if allowing an API that lets users import and export their ratings would help.
Maybe even allow non-paying members to sign up just to rate and suggest films, and constantly entice viewers with a "watch now with a Netflix subscription!" logo in the corner.
They could easily try to take share from IMDB and Rotten Tomatoes, and be "the website for movies". Every time someone makes a post on Facebook or Twitter it could be "_____ rates <film> !"
Maybe even allow non-paying members to sign up just to rate and suggest films, and constantly entice viewers with a "watch now with a Netflix subscription!" logo in the corner.
They could easily try to take share from IMDB and Rotten Tomatoes, and be "the website for movies". Every time someone makes a post on Facebook or Twitter it could be "_____ rates <film> !"