There's even a metric for that: Daily Active Users. I bet Facebook does not publish that number (or the historical values for it). I bet that number has been going down lately, at least for North American users. There's a reason they changed their name.
It's really ONLY the daily users that are dropping, everything else is still going up:
> But not all growth trends were negative. The company’s family of apps, which encompass Instagram, WhatsApp, and Messenger continued to modestly add users. The number of users logging in monthly to Facebook continued to grow, even as the number of daily users dropped.
What's interesting is that it seems like Facebook isn't counting Messager users as Facebook users and that more users are actually using Facebook every month, just not as frequently as before.
The weird bit is that a drop that small and cause Facebook/Meta to lose that much value. The stock market either reads the news like HN does, or Facebook is a lot more fragile that I would have guessed.
That also would be skewed imho. I use messenger to communicate with my family and I do click on facebook links they sends me but that's about it - am I an active user?
I don't think DAUs would necessarily tell the full story for Facebook. Browsers still get pointed to Facebook a few times a day, but I bet the depth of engagement is a fraction of what it used to be.
