More likely FBs network effort is the weakest in those markets: less internet penetration, weaker brand loyalty, Fb is also relatively new in these markets, more competition from tiktok and others.
> I still remember it and the changes that came after it, the McDonalds of today is nothing like the McDonalds of 2003.
Building remodels aside, what are you referring to? They have chicken wraps and salads? Otherwise it seems more or less the same McDonalds of my childhood?