Not only that, but basically think of the $2,000 as a marketing expense. There aren't many $2,000 marketing campaigns you can ever hope to run that will get you the kind of publicity Disrupt will get you (if you're successful there). It's the kind of money you will fork over when you're serious, your product is solid, you're confident in your team, and you're prepared to make a potentially big debut.
Companies that aren't ready will see the $2k as exhorbitant. Companies that are ready will probably see it as cheap.
Companies that aren't ready will see the $2k as exhorbitant. Companies that are ready will probably see it as cheap.