So even though the country at large is poor, 130 million people could become your potential customers, spending on par with other wealthy nations in the west.
In terms of income, the vast majority of those people have real income lower than the bottom 5% of Americans and nominal income even lower.
http://economix.blogs.nytimes.com/2011/01/31/the-haves-and-t...
So even though the country at large is poor, 130 million people could become your potential customers, spending on par with other wealthy nations in the west.