Yeah, brainstorming has put a bad name on collaborating next to a whiteboard with pens and post-its.
Brainstorming tries to achieve an unstructured creative session whereas engineering teams are trying to flesh out a structured plan to a complex problem.
Not all whiteboarding in a group is brainstorming. The former usually results in tremendous added value while with the latter I agree it's mostly pointless.
Brainstorming tries to achieve an unstructured creative session whereas engineering teams are trying to flesh out a structured plan to a complex problem.
Not all whiteboarding in a group is brainstorming. The former usually results in tremendous added value while with the latter I agree it's mostly pointless.