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1) It's still in preview.

If this is just a preview they should not have opened the gates to everyone.

3) The feature set is almost certainly not what it will be when it goes public.

How is it not public now? Anyone who wants to join can get an invite. Or am I mistaken?

I don't think these are valid excuses for google+ floundering. I think they executed well at the start, but failed to follow through.

At the start it they were all like "Facebook is anti-privacy, we're going to respect your privacy" and then their handling of the "real names" affair brought the cynic out in everyone and we all saw that it wasn't a real alternative to facebook.




Well, they might ramp up advertising when it officially starts. Maybe it's different in other areas, but in Germany there was Chrome advertising everywhere for a while, and they might try doing the same for Plus.

Though I suppose that reeks of desperation, since a social network should kind of advertise itself, so they might not even do it.


No, it's not technically public yet. It's pretty easy to get in, but you can't simply just sign up.

The hardest thing for me to understand is why the expected timespan for "success" is so short for products. Chrome got the same bad rap for not taking over the web 8 weeks after it had been released. These things take time.




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