I don't buy it. The technology to fight SEO gaming and filter bad results has been around for a while and is only getting better, but google is getting greedy and sloppy. Google has mind-blowing AI/machine learning capabilities and I didn't see shit about cleaning up search results in their last update. They could fix this if they wanted, and an upstart company that figures it out will eat google's lunch. Google makes an insane amount of profit, and a search engine that actually works may make less but would still be profitable.
