Oh hey, it's the event that made me leave reddit:) Yeah, I'm not sure why that didn't prompt a mass exodus. One thing that I've discovered by talking to people in real life is that apparently a lot of people just don't know that it happened.
I dunno man, in that context it just felt like friendly internet trolling
TheDonald users were trolling the crap out of spez by pinging his name repeatedly, so he trolled them back by obviously editing in TheDonald mods' names.
Then TheDonald users responded like a bunch of angry children about it
That said, it's good to get the word out that Reddit's always been complete BS through and through. The site was all sock puppets initially, and nowadays every sub with more than 100k users or so is extremely heavily censored and moderated in a completely non-transparent way.