I have seen this often recently, sass providers claiming they are open source because they have free trials, can be rented or worst, because they have an API.
Indeed looks like they're after some organic traffic.
Similar shenanigans with other freemium products, where the bare minimum is free, but makes you dependent on shopping for the costly features.
It's extremely hard. To compare pricing, especially with concurrent users etc. I have to say, adobe is one of the most transparent in that regard, it's very clear what you will get.