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I agree that Apple makes it very difficult for other entities to track you but Apple themselves can track you and nowhere in their privacy info does it say they they can't or don't. The devil is in the detail. For instance: "Apple does not maintain a comprehensive user data profile of your activity across all our products and services to serve you targeted advertising." A naive reading of that sentence would be that Apple does not keep data on users. But that is not what that sentence says - they just don't use that data for targeted advertising. And as we all know these policies are subject to change at any time so even targeted advertising might become the part of the agreement without users noticing or having any say in it.



Again, read the white papers. The details go beyond either a naive or cynical reading of things that they highlight on the webpage that consumers are most interested in.


So $3T company that advertises privacy focus cannot unambiguously say on their web page about their privacy policy that they do not store data about users? Either they are incompetent in which case I don't really trust their attempt to protect my privacy or they are intentionally obtuse in which case I actually do trust that they know what they are doing and they store data on their users just like they say they do on they web page about privacy policy. Look, you can go ahead and trust them and that is fine. Just ask yourself what is the chance that Apple is the ONLY big tech company in the world that does not spy on its users.


Apple does have a checkbox for "please learn things about me and serve me personalized ads" as well as another checkbox for "please send my analytics data back to you, I wanna share". Therefore they cannot categorically say they don't do it. But they certainly seem not to do it when those check boxes are off.




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