> After years of experiencing cookie popup hell, I’d say that a better way forward would be allowing users to configure their browsers to automatically communicate cookie preferences and consent, but regulators would have to work with the tech industry to make that happen.
We tried that once before. Advertisers joined the board investigating making the "Do Not Track" header have legal weight, as an apparent sign of good faith, and then murdered it with endless bureaucracy that went nowhere.
We're trying to again with the Global Privacy Control headers [0], and I fully expect the same thing to happen again.
what level of awareness do you think the "majority of people" have about the implications of online tracking, of detailed behavioral profiling, of biased algorithmic influences on all online information experience etc.
somehow this particular industry can get away with standards and regulations that for any other industry would be the wildest dream of deregulatory heist
the "innovation" shtick has worn thin, its time to clean up the mess
Apple's App Tracking Transparency (if that's what you're referring to, as opposed to Intelligent Tracking Prevention) doesn't even default to anything. It asks you and gives you two equally-prominent options, but indeed even in that case the acceptance rate is still just 4% which I assume is either misclicks or ad-tech people.
We tried that once before. Advertisers joined the board investigating making the "Do Not Track" header have legal weight, as an apparent sign of good faith, and then murdered it with endless bureaucracy that went nowhere.
We're trying to again with the Global Privacy Control headers [0], and I fully expect the same thing to happen again.
[0] https://globalprivacycontrol.github.io/gpc-spec/