The location adjacent to a celebrity is always scarce (assuming the dimension is 3D). This give it value, because even though you (an entity) can visit the location for free easily, the owner of adjacent locations are "associated" with the celebrity and this "association" is what is worth money (of course, this value is in addition to the Agglomeration value imho).
Since the development of popular encoding formats for media and the subsequent creation of DRM it has been clear that digital "assets" will only ever be artificially scarce. The cost of copying 0's and 1's is the cost of owning any computer.
The only reason it would be scarce in the "metaverse" (ugh), would be if the stakeholders of that metaverse/whatever purposefully impose limits that digital computers don't even impose (like DRM).
