That's far too simplistic. Google must also compete or they lose their free users followed by their paying users (ad buyers). I also think it's a multifaceted challenge that failing some genuine ingenuity won't really get solved.
Like I said though, maybe they are just riding their wave (dominance) at this point, but then I'd expect to see better results from a scrappy competitor already or soon. Here's hoping, but even as a discerning user, I haven't yet.
I'm confident that even if Google doesn't solve it, for whatever reason, someone else will eventually. In the meantime, results continue to degrade and the desire / reward to fix it will increase.
> Google must also compete or they lose their free users followed by their paying users (ad buyers).
I have no idea if that's even possible. The number of people who (a) Google pays to be the default engine for and (b) aren't even aware there are other engines is huge. If the various google search domains went offline, the number of people who wouldn't even be able to find facebook is probably a double-digit percent, let alone those who cannot figure out to fail over to bing, ddg, yahoo, whatever.
There are more than enough users aware of search to support a fledgling competitor that managed to deliver higher quality results.
That competitor simply doesn’t exist yet, and I think that’s because no one has figured out how to beat Google at search (which is why I think real ingenuity is required).
Like I said though, maybe they are just riding their wave (dominance) at this point, but then I'd expect to see better results from a scrappy competitor already or soon. Here's hoping, but even as a discerning user, I haven't yet.
I'm confident that even if Google doesn't solve it, for whatever reason, someone else will eventually. In the meantime, results continue to degrade and the desire / reward to fix it will increase.