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A couple of things to note here:

- New brands are created all the time; you don't have to be Nintendo to do so. maybe you get bought be Nintendo after.

- Big brands ultimately still need to go where the customers are.

- What the blockchain gives your digital good is a sense of permanence. This may not matter for an individual purchaser who simply wants to speculate in a hot market, but there would be no such market if the ownership ledger was run by single company. The narrative that these ownership records exists on a blockchain that will survive any particular startup failing underpins the whole thing.




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