Sixt are trying. Their goal seems to be to offer a one-stop service whether you need a car for five minutes or five years.
Like, round the corner from me right now is a VW Golf. I can jump in it and drive it away immediately for €0.30 a minute (pricing is demand-based, it can be cheaper than that). No additional costs whatsoever, the only condition is I have to park it somewhere within their operating area when I'm done with it.
If I want to keep it for a few hours, or a few days, all I have to do is choose the appropriate tariff. A certain amount of kilometres is included, and I can buy more if needs be. Doesn't cost me anything to park it in the city while I have it. Sure, it gets a bit pricey, but that's the cost of convenience.
Traditional rental is a bit more complicated, but not hugely - book through the app, collect, return. Anything longer-term than that is available through a monthly subscription, which is certainly more expensive than a conventional lease, but everything's taken care of and you can hand it back any time.
Like, round the corner from me right now is a VW Golf. I can jump in it and drive it away immediately for €0.30 a minute (pricing is demand-based, it can be cheaper than that). No additional costs whatsoever, the only condition is I have to park it somewhere within their operating area when I'm done with it.
If I want to keep it for a few hours, or a few days, all I have to do is choose the appropriate tariff. A certain amount of kilometres is included, and I can buy more if needs be. Doesn't cost me anything to park it in the city while I have it. Sure, it gets a bit pricey, but that's the cost of convenience.
Traditional rental is a bit more complicated, but not hugely - book through the app, collect, return. Anything longer-term than that is available through a monthly subscription, which is certainly more expensive than a conventional lease, but everything's taken care of and you can hand it back any time.
It's all pretty painless.