Same as anything in amateur radio. There'll be a lot of hints at what you're doing from the shape of your broadcasts, and there's a lot of amateur radio enthusiasts that'll call the feds on you if they get a hint that you aren't following the rules.
In a more recent post (which includes good suggestions for experimenters):
> The ham bands aren’t full of whacked-out haters looking to get rid of everybody else, but hams are very accustomed to people using the bands without a license or not following the band plans, causing interference problems.
Usually the 'self-policing' by hams (it's usually very effective) is done gently. They get that the frequencies are free of $$cost, and don't want to lose (any more of) them.