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You have to be so cross when you produce a car and that’s what happens to your client base. What do you do? Give it a facelift? Test when dealers don’t like it? “No no we want you to tell us which one you like least.”



In USA and certain degree Canada though "older people" is a huge rich client base. It's not necessarily a miss! Cadillac got re-cooled around second Matrix movie, but for a long time real estate / insurance agents and above-55 was basically their sum total audience (drug dealers aside :)... And it may be getting back there.




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