High acquisition costs and high churn meant the unit economics made no sense.
If you have a subscription model and you're dependent on ads for acquisition, it's not enough to believe that with enough optimisation your business model will start to make sense. If it doesn't make sense from day one, it's highly unlikely there's a viable, reliable business there.
High acquisition costs and high churn meant the unit economics made no sense.
If you have a subscription model and you're dependent on ads for acquisition, it's not enough to believe that with enough optimisation your business model will start to make sense. If it doesn't make sense from day one, it's highly unlikely there's a viable, reliable business there.