You'd be surprised how many people this article affected: The idea of re-investing your money into your business and not making a profit isn't an obvious one (as evidence by everyone's criticisms of Amazon at the time). But they took it to heart, immediately applied it to their business, and succeeded massively. Last I checked their net worth is at least $40 million (starting from a few thousand dollars).
I'm not saying that's all you need to be successful. It's not so simple. Nothing ever is.
But 8 years later, and this essay can stand on its own accord, not just as a historical artifact of its time, but as stellar business advice.
I'm not saying that's all you need to be successful. It's not so simple. Nothing ever is.
But 8 years later, and this essay can stand on its own accord, not just as a historical artifact of its time, but as stellar business advice.