The cookie-banner simply means that there's no enough competitive advantage in improved UX over tracking the user.
We don't see many websites who opt out out of the "track the users all across the web" scheme in order to remove the cookie banners altogether.
On the other hand, thanks to the banner everyone has become aware that the are being tracked. This is good because it brings people into the discussion, so that when EU says "stop tracking" people are not puzzled about what tracking those Eurocrats are talking about. How people are supposed to know if they should support the actions of their government if they don't know what's happening behind the scenes?
We don't see many websites who opt out out of the "track the users all across the web" scheme in order to remove the cookie banners altogether.
On the other hand, thanks to the banner everyone has become aware that the are being tracked. This is good because it brings people into the discussion, so that when EU says "stop tracking" people are not puzzled about what tracking those Eurocrats are talking about. How people are supposed to know if they should support the actions of their government if they don't know what's happening behind the scenes?