Its under a startup lab (inlith.com) I created, and we are (or rather will be) working on multiple projects. We are also doing consulting work (madebyargon.com) on the side to bootstrap them.
PLAY is our first project, and our number one priority, and currently we are focusing all our energy into this. We are fully prepared to "make this our new life".
edit: Inlith has two founders, me (designer) and a friend of mine (business guy). We are based in Bangladesh. We plan to hire 4-5 developers initially, as employees, to work on our projects. PLAY is being managed by me and two programmers (all equity-holders), so there are three people working full-time on PLAY.
Either way, look forward to hearing more, and cheering for you despite my doubts.