Like, there's a difference between removing material that's actually illegal and removing material that they just don't agree with as a company. I think the difference is important.
Right, I think the problem then is that we only use one word for both, while at least in the "western" world I imagine a lot of people are ok with the former but not the latter. And saying something like "you can only censor material which is explicitly illegal" is not helping either, because like you said - that's still censorship.