On: Marketing is scary for a solo developer

[yoran]

I think every solo developer should read "The E-Myth Revisited" (https://www.goodreads.com/book/show/81948.The_E_Myth_Revisit...). It describes exactly this problem.

For your business to succeed, you must play each role:

1. The Entrepreneur: a future-focused visionary who pursues opportunities

2. The Manager: a past-focused worrier who plans and organizes

3. The Technician: a present-focused worker who concentrates on the task at hand

Solo developers (also technical startup founders) spend too much time in their Technician role. But you need all 3 for your business to succeed.