"They'll have no problems opening their own internet channels."
I think that Netflix (and Hulu) show that part of the appeal of online content consumption is that the content and the curation/presentation don't have to be intrinsically tied. Having to pay for a Starz account to watch Starz content through the Starz Player is about the most '90s thing they could do.
Having their content on Netflix or Hulu makes media companies feel like second class citizens because -- from their current worldview -- they are. They're no longer the tastemakers, the editors, the curators. They're now just the guys with the content, and in their eyes the content guys are the red on the balance sheet, they're the means to an end.
If advertising is the mousetrap, the content is the cheese, and its a big goddamn blow to traditional media outlets to discover that on the internet, they're cheesemakers or they're nothing, because there are waaay better mousetraps out there.
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* Stratifying your content curation by creative entity feels counter to what people seem to be expressing they like.
I think people like Netflix because it has a disparate collection of content which it recommends, filters, and curates, and lets users choose and collect within that content. You don't need to go to Netflix' "BBC" section to watch Doctor Who -- it's just there, filtered by Netflix' employees and algorithms to sit next to other like-minded content. Content made elsewhere, curated with care, and paid for.
I think that Netflix (and Hulu) show that part of the appeal of online content consumption is that the content and the curation/presentation don't have to be intrinsically tied. Having to pay for a Starz account to watch Starz content through the Starz Player is about the most '90s thing they could do.
Having their content on Netflix or Hulu makes media companies feel like second class citizens because -- from their current worldview -- they are. They're no longer the tastemakers, the editors, the curators. They're now just the guys with the content, and in their eyes the content guys are the red on the balance sheet, they're the means to an end.
If advertising is the mousetrap, the content is the cheese, and its a big goddamn blow to traditional media outlets to discover that on the internet, they're cheesemakers or they're nothing, because there are waaay better mousetraps out there.
---
* Stratifying your content curation by creative entity feels counter to what people seem to be expressing they like.
I think people like Netflix because it has a disparate collection of content which it recommends, filters, and curates, and lets users choose and collect within that content. You don't need to go to Netflix' "BBC" section to watch Doctor Who -- it's just there, filtered by Netflix' employees and algorithms to sit next to other like-minded content. Content made elsewhere, curated with care, and paid for.