I suppose this is a DoubleRecall competitor? If I were going to put my money on either of these projects/products I'd go with double recall, looks like it takes less effort on the part of the person viewing the ad.
Thx for the vote of confidence for DoubleRecall. I think that this is an interesting idea but there are lots of obstacles to cross with any engagement ads, so it's definitely an agility test for the concept and the team, not so much about which product is the best. The one who gets the flag with any engagement product will be big bucks :) and we're running and jumping hard.
Actually its quite different from DoubleRecall, in the sense that DoubleRecall is presented as a road block. Users are forced to interact with it in order to continue their session.
PLAY is a replacement for display ads. Users interact with the ad only if they choose to do so.
