The article says that Apple is allowing this behavior from developers - so I think the unhappiness should be addressed at Apple. Users clicked do not track but apps can still log your ip, and fingerprint you by your groups.
> an unacknowledged shift that lets companies follow a much looser interpretation of its controversial privacy policy." Apple has instructed developers that they "may not derive data from a device for the purpose of uniquely identifying it," an unacknowledged shift that lets companies follow a much looser interpretation of its controversial privacy policy." Apple has instructed developers that they "may not derive data from a device for the purpose of uniquely identifying it," which developers have interpreted to mean that they can still observe "signals" and behaviors from groups of users instead, enabling these groups to be shown tailored ads anyway.
>Apple has not explicitly endorsed these techniques, but they allow third parties to track and analyze groups of users regardless of whether or not they have given consent to user-level tracking. In addition, Apple reportedly continues to trust apps to collect user-level data such as IP address, location, language, device, and screen size, even though some of this information is passed onto advertisers.
So this makes the do not track almost worthless. Few advertisers will say show this ad to John Doe who lives at 341 maple avenue, but they will say things like show this ad to people living in Cincinnati between the ages of 20 and 30. And once you belong to enough ad groups, 6 or 7, you can be uniquely fingerprinted anyway.
> an unacknowledged shift that lets companies follow a much looser interpretation of its controversial privacy policy." Apple has instructed developers that they "may not derive data from a device for the purpose of uniquely identifying it," an unacknowledged shift that lets companies follow a much looser interpretation of its controversial privacy policy." Apple has instructed developers that they "may not derive data from a device for the purpose of uniquely identifying it," which developers have interpreted to mean that they can still observe "signals" and behaviors from groups of users instead, enabling these groups to be shown tailored ads anyway.
>Apple has not explicitly endorsed these techniques, but they allow third parties to track and analyze groups of users regardless of whether or not they have given consent to user-level tracking. In addition, Apple reportedly continues to trust apps to collect user-level data such as IP address, location, language, device, and screen size, even though some of this information is passed onto advertisers.
So this makes the do not track almost worthless. Few advertisers will say show this ad to John Doe who lives at 341 maple avenue, but they will say things like show this ad to people living in Cincinnati between the ages of 20 and 30. And once you belong to enough ad groups, 6 or 7, you can be uniquely fingerprinted anyway.