Well, the author of the post isn't totally off the mark.
Groupon and Living Social are lead generation services. They don't do advertising, but they are certainly marketing. The fact that there's even a term that's been coined for what they produce (bacn) says to me that they have indeed had an impact on the marketing/advertising space.
Have they fixed advertising? I'd say no, but i think there are several arguments over definitions/semantics and questions about what constitutes "fixing" involved in assessing that claim.
Groupon and Living Social are lead generation services. They don't do advertising, but they are certainly marketing. The fact that there's even a term that's been coined for what they produce (bacn) says to me that they have indeed had an impact on the marketing/advertising space.
Have they fixed advertising? I'd say no, but i think there are several arguments over definitions/semantics and questions about what constitutes "fixing" involved in assessing that claim.