I wonder if particularly intrusive adverts might have a detrimental effect on a brand.
If I accidentally move my mouse over an underlined word and up pops a video with sound over the top of what I was trying to read, well I certainly feel pissed off with Vibrant Media, and I probably get annoyed enough with the website that I won't visit it again.
I'm unsure if it has any actual effect on the brand though.
I decided not to use Groupon just because of the fact that on one point pretty much every advert on the web featured their pink-colored deals for fast foods. I just got really, really annoyed.
If I accidentally move my mouse over an underlined word and up pops a video with sound over the top of what I was trying to read, well I certainly feel pissed off with Vibrant Media, and I probably get annoyed enough with the website that I won't visit it again.
I'm unsure if it has any actual effect on the brand though.