> U.S. companies would not invest $70 billion (yes, that's the size of TV's ... | Hacker News

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Triumvark on Aug 31, 2011 | parent | context | favorite | on: Why Advertising Works, Even When You Think It Does...

> U.S. companies would not invest $70 billion (yes, that's the size of TV's ad market) in something they thought didn't work.

Advertisers sell advertising first, products second. It's not implausible to think they are better at the one that pays their checks.

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